CITY COUNCIL AGENDA ITEM
ACTION REQUESTED:
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Pass the ordinance approving a variance related to the proposed ground signs at 1507 W Ogden Avenue (Cadillac of Naperville) - PZC 23-1-018
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DEPARTMENT: Transportation, Engineering and Development
SUBMITTED BY: Adam Beaver, AICP Candidate
ENTITLEMENTS REQUESTED:
A variance to Section 6-16-5:2.2 (Ground Signs) to allow for the installation of two 20-foot-tall ground signs each with an area of approximately 101 square feet.
BOARD/COMMISSION REVIEW:
The Planning and Zoning Commission considered PZC 23-1-018 on April 19, 2023 and recommended approval of the request (approved 8-0). Staff concurs.
BACKGROUND:
The subject property is located at 1507 W Ogden Avenue and consists of an approximately 6.78-acre dealership and associated parking lot with frontage along Ogden Avenue and Quincy Avenue. The property is zoned B3 General Commercial District.
DISCUSSION:
The petitioner requests approval of a variance for two ground signs advertising the Cadillac of Naperville dealership. Additional details regarding the sign proposed are outlined below.
Along Ogden Avenue, there are two existing 22 foot tall ground signs that are 92 square feet and 137 square feet in area located along dealership's frontage. The existing signs are currently non-conforming signs in terms of height and area. Section 6-16-5:2.2 (Ground Signs) of the Naperville Municipal Code limits the maximum ground sign height to 10 feet and the maximum sign area to 45 square feet for this property. The proposed new signs will decrease the dealership's sign height from 22 feet to 20 feet. Each new sign will have an area of approximately 101 square feet, which results in the overall ground signage area for the property decreasing by approximately 27 square feet.
The petitioner proposes the new signs as part of the dealership's larger updates with the proposed signs featuring a wider base that complies with the code's requirements for a monument styl...
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