CITY COUNCIL AGENDA ITEM
ACTION REQUESTED:
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Pass the ordinance approving a variance related to the proposed ground sign at 1661 Aurora Avenue (Gerald Kia) - PZC 22-1-086
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DEPARTMENT: Transportation, Engineering and Development
SUBMITTED BY: Adam Beaver, Assistant Planner
BOARD/COMMISSION REVIEW:
The Planning and Zoning Commission (PZC) considered PZC 22-1-086 on October 5, 2022 and recommended approval of the request (approved 6-0). Staff concurs.
BACKGROUND:
The subject property is located at 1661 Aurora Avenue and consists of an approximately 3.35-acre dealership and associated parking lot with frontage along Aurora Avenue. The property is zoned B3 General Commercial District.
DISCUSSION:
The petitioner requests approval of a variance for a ground sign advertising the Gerald Kia dealership. Additional details regarding the sign proposed are outlined below.
Along Aurora Avenue, there is an existing 19 foot 1.5-inch-tall 166.7 square foot ground sign located near the westernmost entrance of the dealership. The existing sign is currently a non-conforming sign in terms of height and area. Section 6-16-5:2.2 (Ground Signs) of the Naperville Municipal Code limits the maximum ground sign height to 10 feet and the maximum sign area to 45 square feet for this property. The proposed new sign will increase the dealership's sign height to 20 feet and decrease the area to approximately 130 square feet.
The petitioner proposes a new sign in the current ground sign's location to comply with the KIA Dealer Identity Program. The proposed sign features a wider base that complies with the code's requirements for a monument style sign as outlined in Section 6-16-2 (Definitions). The proposed sign will have the address number included at the bottom of the sign as indicated in the petition.
The average height of the surrounding dealerships' ground signs is 20 feet, and Staff calculates the average area to be approximately 210 square feet based on the informatio...
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