CITY COUNCIL AGENDA ITEM
ACTION REQUESTED:
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Pass the ordinance granting a variance to the sign requirements to permit Napleton Mazda to install a new ground sign at the property located at 2363 Aurora Avenue - PZC 21-1-122
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DEPARTMENT: Transportation, Engineering and Development
SUBMITTED BY: Ashley Green, Community Planner
BOARD/COMMISSION REVIEW:
The Planning and Zoning Commission (PZC) considered PZC 21-1-122 on January 5, 2022 and provided a positive recommendation on the request (approved 9,0). Staff concurs.
BACKGROUND:
The subject property is located at 2363 Aurora Avenue and consists of an approximately 3.8-acre dealership with frontage along Aurora Avenue. The property is zoned B3 (General Commercial District).
DISCUSSION:
The petitioner requests approval of a variance to Section 6-16-5:2.2 (Ground Signs) to increase the permitted height of a ground sign advertising the Napleton Mazda dealership from the maximum 10' height to 20'. Along Aurora Avenue, there is an existing ground sign located near the entrance to the dealership. The existing sign is currently a non-conforming sign in terms of height and style. The petitioner proposes to replace the existing 21' tall sign with a new 20' tall sign in the same general area as the current monument sign. The new location of the proposed sign meets the setback requirements. The proposed sign is one foot shorter than the existing sign and is an improvement to the style by having a wider base.
Staff is supportive of the variance requested due to the aesthetic enhancements proposed for the sign including improvements to the sign width and reduction in the height by one foot. In addition, prior to 2017, car dealerships were permitted to have signage that could be twice as tall as any other commercial establishment. With the sign code amendments completed in 2017 which were aimed at creating a "content neutral sign code" per Supreme Court direction, these allowances were eliminated and car dealersh...
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