CITY COUNCIL AGENDA ITEM
ACTION REQUESTED:
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Pass the ordinance approving variances for wall signs proposed for Target (PZC 19-1-105) located at 1951 W. Jefferson Avenue
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DEPARTMENT: Transportation, Engineering and Development
SUBMITTED BY: Scott Williams, AICP
BOARD/COMMISSION REVIEW:
The Planning and Zoning Commission considered this matter on July 15, 2020 and voted to recommend approval of the request (Approved, 9:0). Staff concurs.
BACKGROUND:
The property is located on the southeast corner of Glacier Park Avenue and Route 59, with a common street address of 1951 W. Jefferson Avenue. The property is approximately 15.22 acres, and is improved with a 171,195 square-foot "Super Target" building. Associated surface parking is located on three sides of the building. The property has frontage on three streets: Route 59, Glacier Park Avenue, and Jefferson Avenue. The main elevation faces Route 59 located to the west of the property.
DISCUSSION:
As part of a fa?ade improvement effort to meet national branding standards for a high-trafficked store, the petitioner proposes additional wall signage area on the north, west, and south facades of the building facing the three adjacent streets. Per Municipal Code Section 6-16-5:2.1.1, wall signage is permitted up to a maximum sign area of one and one-half square feet for each linear foot of fa?ade, not to exceed a total of 300 square feet. Due to the size of the "Super Target" building and length of the facades, the maximum of 300 square feet applies on the three sides. The branding standards also include the addition of red EIFS accent areas placed around the Target logos and lettering which has been included in the total area because it is considered part of the signage. The following table summarizes the proposed sign areas:
*The existing "CVS Pharmacy" sign is considered a secondary business sign and does not factor into the allowable sign area for Target.
Staff has worked closely with ...
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