PLANNING AND ZONING COMMISSION AGENDA ITEM
ACTION REQUESTED:
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Conduct the public hearing to consider a variance related to the proposed ground sign at 2363 Aurora Avenue - PZC 21-1-122
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DEPARTMENT: Transportation, Engineering and Development
SUBMITTED BY: Ashley Green, Community Planner
ENTITLEMENTS REQUESTED:
A variance to Section 6-16-5:2.2 of the Municipal Code to permit a ground sign to exceed the maximum allowable height on the property located at 2363 Aurora Ave.
BOARD/COMMISSION REVIEW:
Official notice for the public hearing for PZC 21-1-122 was published in the Daily Herald on December 20, 2021.
BACKGROUND:
The subject property is located at 2363 Aurora Avenue and consists of an approximately 3.8-acre dealership with frontage along Aurora Avenue. The property is zoned B3 (General Commercial District).
DISCUSSION:
The petitioner requests approval of a variance to Section 6-16-5:2.2 (Ground Signs) to increase the permitted height of a ground sign advertising the Napleton Mazda dealership from the maximum 10' height to 20'. Along Aurora Avenue, there is an existing ground sign located near the entrance to the dealership. The existing sign is currently a non-conforming sign in terms of height and style. The petitioner proposes to replace the existing 21' tall sign with a new 20' tall sign in the same general area as the current monument sign. The new location of the proposed sign meets the setback requirements. The proposed sign is one foot shorter than the existing sign and is an improvement to the style by having a wider base.
Staff is supportive of the variance requested due to the aesthetic enhancements proposed for the sign including improvements to the sign width and reduction in the height by one foot. In addition, prior to 2017, car dealerships were permitted to have signage that could be twice as tall as any other commercial establishment. With the sign code amendments completed in 2017 which were aimed at creating a "content neu...
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